The Poodle Lady

From:
Scott P. Scheper
Rancho Santa Margarita, California
Tuesday, 2:08 p.m.

Dear Friend,

There I was last week on a call with Sandra——affectionately known as "The Poodle Lady." Sandra is a woman in her later years who has owned poodles for sixty-eight years.

When she enrolled in Write to Freedom, she was originally thinking of writing a book about "dog training."

However——with some work, Sandra and I honed in on what makes her really special, which is...

Her Obsession With Poodles!

(Seriously, Sandra is THE Poodle Whisperer)

That's how I came up with branding her "The Poodle Lady" (which she LOVES, by the way).

Anyway, last week I was on our weekly Write to Freedom call. I was showing Sandra how to dominate the market and become a legend amongst poodle owners. Sandra has been a poodle owner all her life. She's seen it all, from the cutest puppy antics to the most challenging behavioral issues. With decades of experience under her belt, Sandra decided it was time to share her knowledge with the world by writing a book on poodle training.

However, as Sandra delved into her research, she found herself drowning in a sea of sameness. The market was flooded with poodle training books, each seemingly indistinguishable from the next. "Poodle training," "Poodle behavior," "Training your poodle in 7 days" – the titles blurred together in a monotonous parade of mediocrity.

Sandra's excitement quickly turned to frustration. How could she possibly stand out in this oversaturated market? She felt lost, swimming in a vast ocean of information without a clear direction. The more she researched, the more confused she became about her target audience. Should she focus on new poodle owners? Competition trainers? Everyday poodle enthusiasts?

She had so much valuable knowledge to share, gleaned from six decades of poodle ownership, yet she felt paralyzed by the fear of producing just another forgettable book in an already crowded space.

But here's where it gets interesting. As Sandra spoke about her experiences, her eyes lit up when she mentioned the deep bond she'd formed with her poodles over the years. She talked about understanding the "soul of the poodle," something that went far beyond basic training techniques.

That's when I realized——Sandra wasn't just another poodle trainer. She was a poodle whisperer, someone who had spent a lifetime not just training poodles, but truly connecting with them on a deep level.

And Therein Lay the Key to Her Success!

Now, you might be wondering, "Scott, what does this have to do with me? I'm not writing about poodles!" But stick with me, because what I'm about to share applies to any niche, any topic, any book you might want to write.

Well, here's what I told Sandra, and what I want to share with you today. The key to standing out in any market, whether it's poodle training or personal finance or science fiction, is to be the woman (or man) in the red dress. Let me explain.

Imagine you're at a black-tie event. Everyone's wearing black tuxedos or little black dresses. It's a sea of sameness. Then, suddenly, a woman walks in wearing a vibrant red dress. Who do you think everyone's going to notice? Who's going to be remembered long after the event is over?

That's exactly what you need to do with your book. You need to be the red dress in a sea of little black dresses.

For Sandra, this meant completely flipping the script on traditional poodle training books. Instead of "Poodle Training 101" or "The Complete Guide to Poodles," I suggested a title like "The Soul of the Poodle: Why Everything You Know About Poodle Training is Wrong."

This title immediately sets Sandra's book apart. It's not just another how-to guide. It's a challenge to conventional wisdom. It promises to reveal deeper truths about poodles that go beyond simple obedience training.

By taking this approach, Sandra isn't just writing another poodle training book. She's writing THE poodle book – the one that every poodle owner will want to read because it offers insights they can't find anywhere else. Remember...

You Don’t Have to Appeal to Everyone!

It's to deeply resonate with your specific audience. By taking a bold, unique stance, you'll attract the readers who are truly passionate about your topic.

This approach does more than just help you stand out. It also makes the writing process much more enjoyable and fulfilling. Instead of rehashing the same information everyone else is sharing, you're contributing something truly valuable to the conversation.

Here's the truth: You don't need to be the world's leading expert to write a valuable book. You just need to have a unique perspective and the courage to share it. Your experiences, your insights, your way of looking at the world——that's what makes your writing valuable.

So, whether you're writing about poodles, productivity, or particle physics, remember to be the woman in the red dress. Stand out. Challenge conventions. Share your unique perspective.

That's how you create a book that doesn't just sit on a shelf, but changes lives.

And that, my friend, is what Write to Freedom is all about. It's about helping you find your unique voice, your red dress, and sharing it with the world in a way that not only fulfills you creatively but also provides you with a sustainable income.

All of this revolves around building a simple but extremely effective business built around analog knowledge. It's the exact same model I use to make multiple six figures writing one thing a month.

If you want to spend your days reading, writing, thinking and taking notes (in your Zettelkasten)——while also making $10,000+ per month doing so——

Then I want to offer a guarantee that feels almost insane:

That guarantee is this: If you are accepted into Write to Freedom, I will personally work with you until I get you to $10,000 in monthly recurring revenue.

If you're ready to stop swimming in confusion and start standing out in your niche, I invite you to watch this detailed 44-minute video where I break down exactly how you can create a thriving writing business using this approach:

www.ScottScheper.com/private

In this video, I break down exactly how this business model works and how you can implement it in your own writing career.

Please note: In just 5 days I will be shutting down enrollment for Write to Freedom for this month.

I like to work with each of my people personally——which means——I have a limited capacity of how many people I can bring on under my wing. I cannot bring loads of people all at once. So I'm not sure yet when I'll be writing about this again.

For this reason——I would like to implore you to watch the following video ASAP:

www.ScottScheper.com/private

Warm regards,

And always remember,

To stay crispy, my friend.

Scott P. Scheper

"A Man Who Helps Writers Find Their Red Dress!"

P.S. This email is going out to over 22,000 people now. I have only a few spots left to work with me in my writing incubator. Therefore——if you want me to personally help you write and launch a book that brings in an additional $10,000 per month in recurring revenue——guaranteed, then please watch the above video today.A Man Who Wants to Help You Escape the Amazon Trap