What a Zettelkasten Is (Actually)

From:
Scott P. Scheper
Rancho Santa Margarita, Calif.
Monday, 1:01 p.m.

Dear Friend,

I want to tell you a story about a group of people I like to call the Productivity Peddlers. You've probably seen them——heck, you might even be one of them. They're the people who spend more time tweaking their note-taking apps than actually taking notes.

These are the people who have tried every productivity system under the sun. They've got more to-do list apps than actual to-dos. They've spent countless hours customizing their Notion workspace, perfecting their Obsidian plugins, debating the merits of different tagging systems on Reddit. And you know what? After all that time and effort, they've produced...

Absolutely Nothing!

It's like they're polishing a car that never leaves the garage. It's a masturbatory circle-jerk of Reddit-bros so afraid to put their work out into the world that they hide behind massive bubble graphs and intricate systems that provide nothing to the world. They're so busy optimizing their systems that they forget the whole point——to actually create something.

There's this famous paper on Zettelkasten by scholar Johannes Schmidt. The title is: "Niklas Luhmann's Card Index: Thinking Tool, Communication Partner, Publication Machine."

Now, everyone and their mother has latched onto the "thinking tool" part. But you know what they're missing? The last two words...

Publication Machine!

That's right. Luhmann's Zettelkasten wasn't just a fancy way to take notes. It was a freaking publication machine. And this, my friend, is where 99% of people get it wrong.

They think Zettelkasten is about collecting information. About building a "second brain" or whatever buzzword is floating around these days. But that's not it at all.

The whole point of Zettelkasten is to turn your knowledge into actual published works. To create content that impacts the world.

It's not about having the prettiest notes or the most complex system. It's about producing. It's about publishing. It's about putting your ideas out there where they can make a difference. And that's exactly what I want to share with you in Issue No. 22 of The Scott Scheper Letter.

In this issue, I'm going to reveal the secret to turning your Zettelkasten into a true publication machine. I'm talking about three powerful mediums that can turn your knowledge into impact: analog books, analog newsletters, something I call "fulminated digital."

After reading Issue No. 22, you're going to have the most thorough and effective understanding of Zettelkasten out there. While everyone else is farting around with metadata and layout settings, you'll be dancing circles around them——creating knowledge that makes a massive impact on others and turns you into the prolific thinker, researcher, creator you born to be.

This is why I implore you to say yes to a 30-day trial of The Scott Scheper Letter.

After you do, on the first of this month, I am going to package up and send to you the best piece of knowledge about writing. It is going to be hand-delivered by the mailman and placed into your mailbox in a hard packaged envelope that says "fragile" on it. When you open the envelope, you will encounter a crisp newsletter delivered just for you. One that you can't put down

Every month, a fresh new copy of my analog newsletter will arrive on your doorstep. It will be the most valuable piece of knowledge you look forward to reading every month.

You can try The Scott Scheper Letter for thirty days for free. All I ask is that you cover the cost of shipping and printing (which totals $9.86).

In addition to your subscription, you also get:

(1) Access to a private area in my online community, The Tribe. A private community of 700+ independent writers, creators, thinkers, and marketers.

(2) Regular calls and networking. Regular community calls for topics like Antinet Zettelkasten, writing, marketing, and more.

(3) Five Antinet Zettelkasten Gifts ($1,065 Value). Antinet Masterclass Video Course, Zettelkasten Myths & Denials eBook, and More.

All of this for just saying "maybe" to a thirty-day trial, which costs $9.86 in shipping and printing.

Here's the link to subscribe:

www.ScottScheper.com/free-trial

ˆ

Warm regards,

And always remember,

To stay crispy, my friend.

Scott P. Scheper

"A Man Who Who Wants To Turn You Into A Publication Machine!"

P.S. The Scott Scheper Letter introduces cutting-edge thought frameworks relating to Zettelkasten, writing, entrepreneurship, marketing, and——becoming a successful solopreneur.

Once the deadline is passed, you will not be able to get the issue. Here's the link to pick up your free 30-day trial (just pay shipping & materials of $9.86):

www.ScottScheper.com/free-trial