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San Diego, CA 92101

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Scott P. Scheper

Downtown San Diego, CA



Dear Friend,

I smoked so many cigars in the Fall of 2020 that my lymph nodes swelled up and became inflamed.

Why did I smoke so many cigars?

Because I was in a creative rut. I was burnt out. I was listless. I lacked momentum. And frankly, I was downright depressed.

A year prior, I had left a cryptocurrency company I co-founded in not the most pleasant way.

I simply couldn't do it anymore.

I couldn't keep investing my finite life energy into serving people who were speculators and get-rich-quick people.

I was the face of the company back then. When the crypto markets were good, I was OK. When the crypto markets were bad, I was the devil.

And for a long time, I was the devil.

This burnt me out and made me question why I was bothering to serve such people at all!

So what did I do?

I decided to remove myself from working like a maniac. I decided to stop building a product and company that didn't help the type of people I wanted to help.

Who are the type of people I want to help?

Glad you asked.

I want to help people committed to growth and learning.

Anyway, after my lymph nodes healed, I decided to quit smoking four cigars per day. I decided to "get my shit together" (as they say). I decided that I would create a physical newsletter or a book. I was inspired by one of my copywriting idols, Gary Halbert, who put out an invaluable newsletter for 20 years about marketing.

Yet my interests were a bit broader than just marketing.

I began reading books across many disciplinary fields.

I read books in the fields of philosophy, psychology, science, history, as well as marketing.

I would spend my days reading these types of books while sitting on my patio at home in downtown San Diego.

On my patio, I would read all day and take notes using a physical Moleskine notebook.

I was uncovering breakthrough connections across the various disciplines I was reading.

I was developing thought deeply through the practice of writing by hand. I was making key connections that otherwise would not have been developed (had I been using digital tools).

Yet, I ran into a wall.

There was no way for me to evolve the ideas I was extracting from the books I read.

Using a physical notebook prevented me adding more knowledge to pages (because of space limitations).

So, I relented and I started connecting my knowledge together using Microsoft Excel.

Believe it or not, Excel worked quite well for a while. But Excel is not a knowledge development tool. It became difficult to navigate across many notes.

I then turned to Trello where I had some success for a while, but the same types of issues ensued.

I then discovered Obsidian.

Obsidian markets itself as a purported "Second Brain." It is a notetaking app that makes it easy to create links between notes.

Three months and 1,000 notes later, I discovered it to be a sexy idea, but lacking in substance. Obsidian turned me into a 'professional notetaker' and that's all. Sure, pretty bubble graphs of linked notes made for cool visualizations. But what had I really created? Nothing.

It was not until I read Sönke Ahrens's book, How to Take Smart Notes, that I learned more about Niklas Luhmann's Zettelkasten.

Ahrens's book motivated me to try building out a Zettelkasten in the way Luhmann built his: the analog way.

After many months, I learned how Luhmann's Zettelkasten really worked. That truth remains quite different from how Ahrens teaches it.

I had to learn this the hard way. I spent months diving deep down the archives of Luhmann's actual Zettelkasten, which is digitized online.

I used Google Translate to convert the text from German to English. I then hand-wrote Luhmann's words onto my own notecards in order to understand how it truly worked.

Slowly but surely, I evolved my Zettelkasten over time to model the true nature of how it works.

Partly because I feel like the term Zettelkasten has been hijacked by digital notetaking apps, I started referring to it as an Antinet.

Over the past year, I've used my own Antinet to write a 600-page book (190,000 words).

I've experienced the results it has had on my life first-hand.

It turned me into a writing machine.

More importantly, it pulled me out of a creative rut and got me excited about learning, reading, and writing again.

I've seen such a transformation happen to others, in fact.

In fact, a fellow Antinetter and friend texted me yesterday on the Antinet's life-changing impact on his own creative rut.

The bottom line: analog knowledge development is special, and it just plain works.

Unfortunately, the analog version of Zettelkasten remains an obscure little niche, even today.

I see this as something that's about to change, however.

My vision and goal is to help popularize analog knowledge development.

That way, more people who have creative gifts can create a bigger impact on the world.

Great books that would have never been written will be written.

The nature of creating knowledge with the Antinet makes writing easy.

I wrote my 190,000 word book one notecard at a time, and it didn't feel like it was painful. It felt fun!

I think learning about this could help more people who have hit a wall like me. Those who wasted their life with popular digital notetaking tools of today.

This is why I'm writing to you.

You see, every great company out there doesn't start with their product. They start with the people they serve. They start with their fans and supporters.

The best way to offer value to people is to first understand their true goals and desires, at a deep level.

In my 36 years on this planet, I've learned one thing. Actually two: First, I'm full of shit. And second, I need someone to hold me accountable!

I'm full of shit because I know all of the theories in growing a movement, yet I don't always practice it. I know I should be talking with all of my Antinet people and hearing about their goals, but I haven't actually done this.

This is why I've enlisted the help of an advisor to help me grow this special movement we're building.

He's lit a fire under my ass and has motivated me to reach out to you.

So here's the deal:

As a one-time-only thing, I've decided to stop everything I'm doing and conduct 1-on-1 calls with select members of my email list.

Think of this call as a "Discovery Call." The goal is to discover your vision, your goals and your challenges as it relates to knowledge management, learning, writing or whatever else you'd like to accomplish.

This call will likely be just as beneficial to me, as it will for you.

My goal with these calls is to discover a common thread so that I can add value and serve you.

It will help me focus my content to make sure I cater to your true vision and goals.

These 1-on-1 calls are free, of course. And everything you share on the call will be private, between you and me.

However, it's important that you be transparent and willing to share personal stuff with me. You'll need to be comfortable sharing your goals, your vision, and your challenges.

As lifelong learners, writers, and knowledge workers, we all have challenges and need support in certain areas. By going deep with me, you're not only going to help me shape my content to serve you, you're going to help thousands of others who are in your exact same position.

Anyway, if you're interested in having a 1-on-1 Discovery Call with me, then please do the following:

Please reply to this email and answer two questions:

  1. What do you do professionally or creatively?
  2. We'll be discussing your goals in knowledge management, learning, reading, writing or other. Why do you think a Discovery Call will be helpful for you?

After replying to this email with the answer to those two questions, I'll be reviewing all the responses.

If I think it'll be beneficial for both of us, I'll follow-up with some calendar time slots you can choose from.

Expect these calls to take about an hour.

Again, I think you'll get just as much value out of this, as I will. Plus, you'll be helping me out a ton!

Oh, and one last thing:

I won't be able to take on everyone who replies! I have limited time slots available and I will be giving priority to everyone on a first-come, first-serve basis.

So the sooner you reply with answers to those two questions, the better your chances.

Reminder: we'll be discussing your goals and your vision in knowledge management, writing, learning and beyond. Be prepared to be fully transparent!

Here are the two questions one more time:

  1. What do you do professionally or creatively?
  2. We'll be discussing your goals in knowledge management, learning, reading, writing or other. Why do you think a Discovery Call will be helpful for you?

Reply to this email with the answers to those questions. If it's a fit, I'll be in touch.

Remember, first-come, first-serve basis.

Thanks for your continued support.

And thanks for continuing to make me feel like a badass in my own mind.

And always remember,

To stay crispy, my friend.

Scott P. Scheper

"The Analog Revolutionary"

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