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EMAIL NUMBER 51

TITLE:

Get Ready for Next Friday!

FROM:

Scott P. Scheper

Downtown San Diego, CA

TO:

You*

START TIME:

Friday 12:57 p.m.

Dear Friend,

The time is almost upon us.

Next Friday, December 9th, at 11:00 a.m. P.T., the book I have been working on for almost two years will go live!

Here's the deal: If you want to become a prolific reader, writer, researcher, and thinker, then this is the most important book you'll ever read. Period.

I'm so excited for you to get your hands on it.

Now, here's what to expect…

First off, due to the book launch, I'll be sending you more than one email next week. If you don't want to get these emails, no sweat. You can opt-out by clicking here: ((((No thanks, I don't want to receive emails about the book launch next week.))))

Second, I will be launching the book on my website: www.antinet.org. Right now that URL points to my Free 63-page eBook. However, on December 9th at 11:00 a.m. P.T., it will switch to the Antinet Zettelkasten book.

Don't worry, you'll be notified by email the second it goes live.

I have spent the past two months building out a beautiful and fast website to sell the book direct. On the backend of the website, I've hooked everything up to create orders with a wonderful print and fulfillment facility located in Taylor, Michigan, U.S.A. The people that work there are amazing and they care deeply about the book-making craft.

This print shop was able to create the highest-quality version of the 594-page book (with roughly 100 high-res colored images) for a great price.

Amazon's printing service forces me to charge more than double of what I was able to get!

This is why I set out on a quest to lock down my own print and fulfillment shop.

My goal is to get the book into as many hands as possible (not to enrich Jeff Bezos's sunburnt head as he cruises around the Mediterranean on his super yacht!)

For this reason, I invested the time and money into building out everything to sell direct.

However, here's the problem: With this print run, I only had 500 copies printed——and I'll be emailing over 2,000+ people the day of the launch. On top of this, there are 40 (crazy) people who hand-wrote to me a year ago reserving their copy (they're my type of crazy). That means——as of today——there are only 460 books left.

I wish I had ordered 1,000, and I apologize if I run out. I didn't want to create a sense of scarcity the day of the launch. (OK, I did, but not by this much!)

Anyway, what I recommend is that you set a calendar reminder to check www.antinet.org on December 9th at 11:00 a.m. P.T.

I can't wait for you to get your hands on the book!

Oh, and another thing… I have a few more surprises for you the day of the launch. My goal is to greatly accelerate your journey in becoming a better reader, writer, and thinker. I look forward to serving you and I'm honored to have you aboard this crazy journey.

I'll keep this email brief this week, and just leave it at that.

Warm regards,

And stay crispy, my friend.

Scott P. Scheper

The Man Who Is About to Restore The TRUE Nature of Zettelkasten

P.S. I'm kidding, I apparently have a rule against keeping emails brief.

Here's what's really going on behind the scenes: I have been working like a dog on this book launch. You are about to see how much work, time, and sweat has been poured into this thing after you visit the website.

Being that my background is in writing, programming, and marketing, I couldn't contain myself. I've brought out all my skillz in crafting the experience you're about to embark upon when you visit the book's website. I have put a lot of work into this thing. Some of you will get a version of the website which is very long. Others will get a shorter version of the website. I'm doing this because I'm running a set of A/B tests to see which landing page experience performs best. (I told you, I couldn't contain myself). I plan on sharing the results with a select few of you. Stay tuned!

P.P.S. You would not believe the crazy morning I've had.

Let's start with this: It was 10:26 a.m. when I walked into my bedroom. My (tolerant) fiancé was on the floor packing her (insanely large) suitcase for her and my souldaughter. They were both going to Hawaii for a week with my (tolerant) fiancé's mom and stepdad.

My (tolerant) fiancé looked up at me, "Holy shit! It's 10:26 a.m., we gotta go!" The problem was, I still I had to shower, make my lunch for the day (steak, steak, steak), and corral my two dickish cats who like to hang outside in the mornings. Actually, the other problem was this: I was supposed to be at her mom and stepdad's house at 10:30 a.m. to pick them up to head to the airport.

We did what many do: We scrambled around like a Chinese fire drill. With my soul-daughter crying and begging for "puffs," (snacks) and later chilling out with YouTube Kids, we somehow made it to her mom and stepdad's house at 11:00 a.m.——only one problem: We forgot to pack a stroller!

So we packed my lime green Tesla (Model S Plaid) and raced back to the house to pack the stroller. Along the way, there was the usual shit life offers you: a motorcyclist who decided to take up both lanes and do wheelies——construction workers in the middle of the street holding up a sign that read STOP——and, of course, for the grand finale… construction at the airport that turned everything into a cluster f-word.

However, someway, somehow we made it on time to the flight.

Or, I should say——they made it on time to the flight!

Why?

Because I said hell no! to Hawaii! I've got my book launch coming next week and——here's a secret——I'm a curmudgeon. I'd rather write all day while sipping on a nice glass of Chardonnay on ice (which is what I'm doing now). Sure, Hawaii is nice. But San Diego ain't so bad.

Get ready for the intellectual ride of your life next week.

Peace.

END TIME:

Friday 2:24 p.m.

AUTH TRUTH:

97



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