EMAIL NUMBER 55
Scott P. Scheper
Downtown San Diego, CA
Thursday, 3:06 p.m.
Dressed in my usual attire (cargo pants, a backward Irish cap and a green crocodile-skin backpack filled with notecards), there I found myself, sir Scott of Scheper, stranded at a tire repair shop a few days ago. Something bad had happened to my lime-green Tesla Model S Plaid, which is why I was stranded there a few days ago——at a tire repair shop, in a rugged part of town, on a cold gray day.
Not only was my car in bad shape, so was I. In fact, a few other things happened that day that left me…
DOWNRIGHT FREAKING MISERABLE!
Seriously. It's been a long time since I've had such a miserable day, but I don't want to waste your time bitching about it here. Plus, I detail what happened in my upcoming issue of The Scott Scheper Letter (which is another reason I'll spare the details).
Even though what happened sucked, it does contain an important lesson. In fact, I've decided to share the full story in my upcoming newsletter because it demonstrates the secret of great writing!
Yes, the upcoming issue of The Scott Scheper Letter is focused on writing——specifically on how to write emails to your audience (clients, customers, readers, etc.).
Now look, I realize you may not have an email list, and that's fine. Even if you don't have an email list, the upcoming issue will still be of great value for two reasons:
- If you don't have an email list, but know you ought to have one, then I'll show you the simplest way to build an email list.
- Even if you don't care about building an email list, you'll still find the framework I teach in the upcoming newsletter to be incredibly valuable.
In fact, the framework I'll be sharing with you in the upcoming issue of The Scott Scheper Letter is so powerful that it spans far beyond the realm of writing!
You can apply the framework I'll be teaching you to ANY form of communication——be that YouTube, podcasts, in-person communication, and more——seriously, anything!
Probably the best part about this framework is its simplicity. It contains only three words. That's it. However, these three words encompass the most powerful writing and marketing framework you'll ever need.
Side Note: I don't know about you, but I'm sick of all the complex writing frameworks out there. The "write online" tweeting ship-boiz craze ends up creating the biggest pile of drivel I've ever seen! Their writing advice is "Hey, try these 1,000+ templates and post it on Twitter every day!" Inevitably, they end up producing low-value clickbaity rubbish! [End Rant].
Anyway, back to the point:
Next month's issue of The Scott Scheper Letter is shaping up to be a killer!
Look, I am publishing the best physical monthly newsletter in the world about learning, writing, and marketing. Last month's issue focused on marketing ("The Only Right Answer Is Test!"). The upcoming month's issue will largely focus on writing——within the context of marketing.
Look, the goal we're striving towards is to create fantastic intellectual work that makes a dent in the universe. The Antinet is key to the first phase of that. The second phase relies on building a movement around your intellectual work. Why? So that you can spend your days like me: reading, learning, and making a hell of a living with just a pen!
Here's what I'm getting at: Even if you're mostly interested in the topic of "learning" (which I lump the Antinet into), it's still critical to understand the art of writing and marketing.
Do you want the thing you produce with your Antinet to have a huge impact on the world? If so, then you'll want to learn the simplest and most powerful writing and marketing framework there is——and you'll want to learn it from the most badass underground writing and marketing legend himself!
Get ready. The upcoming issue of The Scott Scheper Letter is going to blow you away (again!), and this time… it's personal.
(My last one was personal, too. I just love saying, "this time… it's personal").
Anyway, you have until Thursday at 11:59 p.m. PT to subscribe to The Scott Scheper Letter in time to receive the next issue. That is fourteen days from the time of this writing.
If you're already a subscriber, you don't need to do anything——you're already on the list!
If you are NOT already a subscriber, pick up your 30-day Free Trial (plus five free Antinet gifts valued at $1,065) using this link:
I can't wait to let you in on the full details of what happened to me earlier this week.
And stay crispy, my friend.
Scott P. Scheper
"A Man Who Is Dumb Enough to Buy a Green Santiago Gonzalez Cayman Crocodile Backpack"
P.S. I wrote this email out by hand, and I'm curious to hear whether you noticed any difference. What did you think of this email? How did its writing flow?
Thursday, 4:01 p.m.