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Clarifying Things


Scott P. Scheper

Downtown San Diego, CA




Thursday, 2:52 p.m.

Dear Friend,

I received a couple of emails after my last one, which leads me to believe there still may be some confusion. (Sorry for this).

Therefore, allow me to lay everything out:

1. The Update/Error/Expansion (Whatever You Want to Call It):

In Chapter 15 of Antinet Zettelkasten, you'll find the following paragraph at the end of the section titled, "Outline Collectives":

From there, you fire up a word editor and begin typing out each section. Contrary to what you might think, it's not a boring process to type each note out word-for-word. Rather it's engaging because it's collaborative in nature. And here's the best part: most of the hard work has already been done for you. This is precisely what Luhmann meant when he said his books wrote themselves.

This paragraph needs to be updated and expanded to include a new piece of insight I learned from interviewing Niklas Luhmann's youngest son.

2. For Those Who Purchased The Book:

If you purchased the Antinet Zettelkasten book from me directly (at, you'll be receiving an email with a document outlining the update (also called an erratum).

If you purchased the Kindle version, I have no way of contacting you. Amazon does allow me to update the book, but I'll need to contact them to approve it. I don't foresee them having an issue, though.

3. What This Update Contains:

It contains a nuanced approach to writing which I believe will increase the effectiveness of your writing (and also make your writing process much less painful).

I believe this update will require several additional pages.

4. When I Learned This:

I learned this new piece of information on Friday, October 28, 2022, during my call with Niklas Luhmann's son. At this point, the book was designed and typeset, the printshop quote was finalized, and the page count was determined.

I could only make small edits——i.e., changes to a single word or sentence——while keeping the length the same.

On Monday, October 31st, the book went to print.

5. Right Now:

Here's a screenshot of me right now:

You'll notice my Antinet is missing.


Because I'm moving tomorrow and Saturday.

Regardless of this move, I've been working around the clock on Issue No. 3 of The Scott Scheper Letter.

Issue No. 3 starts off with some pretty shocking news. It then covers some important life philosophy principles, which you can apply to your own life.

It then transitions into the new piece of Antinet Zettelkasten knowledge. I introduce diagrams of the old Antinet Zettelkasten workflow and the new one.

That way, you can easily apply this new workflow to your own knowledge development.

As always, the letter closes with a neuroimprint assignment. It contains a piece of copy that will help you set your website apart from everyone else online.

Issue No. 3 is concise. It gets straight to the point and totals sixteen pages.

This should come as a nice break given that the previous two issues were twenty-four pages each!

This will give you more time to enjoy Issue No. 3——and more importantly——more time to apply the things you learn.

6. When You Will Get The Update:

It's true. My TSSL subscribers will be the first to get this updated piece of Antinet Zettelkasten knowledge.

They'll be getting it delivered to their doorstep in March.

My subscribers are my #1 priority. Serving them is the most important thing I'm focused on.

If you purchased my book, I love you, too——but you're "number two."

That's right. You're semi-evil. You're quasi-evil. You're the margarine of evil. You're the Diet Coke of evil. Just one calorie, not evil enough.

But don't worry, number two. You'll be getting the updated info at some point.

Rest assured, everything you've learned about the Antinet Zettelkasten is still valid.

It's still the best process for developing knowledge.

Hell, here's a message I was greeted with this morning from a fellow Scott Scheper Letter, subscriber:

I get messages like these almost daily.

The analog knowledge revolution is the way.

If you want to get the latest update on the Antinet Zettelkasten workflow, and get the best physical monthly publication in the world covering knowledge, writing, and marketing, then pick up your free 30-day trial here:

The deadline to subscribe is Tuesday at 11:59 p.m. PT.

That's five days away.

Warm regards,

And stay crispy, my friend.

Scott P. Scheper

"A Man Who Serves Foxes"

P.S. Maybe you noticed a different "tone" in this email.

You see, this entire matter has stirred up drama among a couple of trolls.

Though they've been doing a lot of hand-waving, at the core of their fury is the idea of having to——gasp——actually pay for something!

This, in turn, has attracted a stampede of confused digital bubble graph boiz who are using this as an opportunity to unleash their long-held contempt towards me.

It's really quite comical to see it play out.

One of my favorite copywriters is a guy named Ben Settle. He aggressively goes after trolls by exposing their contradictory virtue-signaling, one by one.

I was leaning toward his approach because, well, it's fun to see trolls get worked up. Also, it results in free advertising.

But on my drive to the office today, I heard Gary Vaynerchuk talking about how he handles trolls.

Now, I'm not some "Gary V" fanboi, but he did say something which inspired me to try a different approach.

He pointed out how much internal pain trolls are in. "Seriously," he said, "the person is literally spending their finite life energy——their days and weekends——stirring up drama online."

"These people are usually in a very bad place in their life."

He takes a compassionate approach to trolls and ignores them.

This gives you more time to invest energy into the things that matter.

The risk is that you look like you're acquiescing to the troll's claims. However, the people you want to attract are the ones who see through that stuff anyway.

I'm trying out this approach.

We'll see how long this lasts.



Thursday, 6:02 p.m.



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