Benevolent Chaos
From:
Scott P. Scheper
Rancho Santa Margarita, California
Tuesday, 6:04 a.m.
Dear Friend,
I want to tell you about my disastrous trip to Starbucks this morning——a trip that taught me something profound about writing and putting your ideas into the world. Usually, I'm a master of efficiency when it comes to my coffee runs. Order on the app, walk down from my office, grab my drink, and I'm back at my desk in three minutes flat.
But today, I decided to "take a break" from writing and thinking. You know——be spontaneous, walk down to the Starbucks in my office building, maybe clear my head a bit.
Big Mistake!
As I walked in, the line was longer than expected——not long enough to make me turn away, but long enough to make me question my decision to be "spontaneous."
Then I encountered her——the woman who apparently believed her phone conversation about her daughter's dance recital costume was so important it needed to be shared with everyone in Starbucks at maximum volume. Not only was she talking while ordering, but she was literally asking the person on the phone what type of milk they use in their coffee while the barista stood there, frozen in customer service purgatory.
Listen: I tried to channel the peaceful spirit of Jesus of Nazareth. I really did. But as this woman's conversation dragged on, making her ordering process take twice as long as necessary, I found myself having decidedly un-Jesus-like thoughts.
While Jesus teaches us to turn the other cheek, I was contemplating turning both of this woman's cheeks——with a swift slap to each——and becoming the hero that would quicken everyone's day. But it gets worse.
There was an infant crying the entire time——which, fine, babies cry. I get it. I have one myself now. But just as I finally got my drink, this baby decided to projectile vomited everywhere. The sight was so startling that I jumped——and my precious, hard-won coffee slipped from my hands.
Now, trying to maintain some semblance of Jesus-like behavior, I offered to pay for another drink. It was my fault, after all. But here's what got me thinking...
I Never Could Have Predicted Any of This!
When I walked into Starbucks, I couldn't have known about the phone lady, or the baby, or my soon-to-be-sacrificed coffee. There was no way to plan for it. No way to see it coming.
And you know what? The same thing happens when you put your ideas out into the world.
Just a few weeks ago, I received a text message from one of my all time marketing heroes, Russell Brunson——yes, THE Russell Brunson, founder of ClickFunnels——telling me how much he loved my funnel and that he was excited to read my book.
Three years ago, when I was just starting this journey, writing about analog note-taking systems of all things, I NEVER could have predicted that one of my marketing heroes would become a reader. Never could have planned for it. Never could have seen it coming. And this connection alone could be something that benefits me for the rest of my life in ways I still can't fully fathom.
And he's not the only one. This journey has been filled with absolutely insane, completely unpredictable successes. Things I couldn't have strategized or mapped out if I'd spent a decade trying.
But Here's What Most Writers Get Wrong...
They see stories like this and think there must have been some master plan. Some perfect strategy. Some foolproof roadmap that led to these connections. So they wait. They wait until they have the "perfect plan." They wait until they've mapped out every possibility. They wait until they feel "ready."
But here's the truth: When you put your ideas out into the world, it's like tossing a spark onto kindling. You can't predict exactly where the flames will go, but you know something is going to catch fire.
Connections start happening that you never could have engineered. Opportunities appear that you never could have anticipated. Doors open that you didn't even know existed.
This is what I call "benevolent chaos"——the beautiful, unpredictable magic that happens when you stop planning and start doing.
This is exactly why I designed Write to Freedom the way I did.
It's not about creating the perfect plan. It's not about mapping out every possibility. It's about taking action——consistent, focused, deliberate action——and letting the magic of benevolent chaos do its thing.
In Write to Freedom, you're surrounded by other writers who are taking massive action. People who aren't waiting for the perfect moment or the perfect plan. People who understand that the best opportunities are the ones you could never have planned for.
In fact, I'm so confident in this approach that I'll personally work with you until you're making $10,000 per month from your writing——guaranteed.
That's right——I will work with you personally, week after week, until you hit that milestone. Because I know that once you start taking action, once you start putting your ideas out there, the opportunities that come your way will far exceed anything you could have planned for.
Want to know exactly how this works?
I've created a detailed 44-minute video that shows you everything:
In this video, I break down the exact system that will take you from wherever you are now to $10,000 per month in recurring revenue——guaranteed.
I like to work with each of my people personally——which means——I have a limited capacity of how many people I can bring on under my wing. I cannot bring loads of people all at once. So I'm not sure yet when I'll be writing about this again.
For this reason——I would like to implore you to watch the following video ASAP:
Please Note: I'm Shutting Down The Active Enrollment Period on November 20th That's right. At 11:59 p.m. Pacific Time on November 20th, I'll be shutting down the active enrollment period of Write to Freedom for the month. And—— If spots fill up sooner than this, Write to Freedom will close before then. For this reason, I recommend you watch the video above ASAP
Warm regards,
And always remember,
To stay crispy, my friend.
Scott P. Scheper
"A Man Who Knows The Best Opportunities Are The Ones You Can't Plan For!"
Please Note: I'm Shutting Down The Active Enrollment Period on November 20th That's right. At 11:59 p.m. Pacific Time on November 20th, I'll be shutting down the active enrollment period of Write to Freedom for the month. And—— If spots fill up sooner than this, Write to Freedom will close before then. For this reason, I recommend you watch the video above ASAP
