Useless "Innovation"
From:
Scott P. Scheper
Rancho Santa Margarita, California
Tuesday, 6:55 a.m.
Dear Friend,
Earlier this week, I was thinking about a conversation I had with a fellow creator last year. This person had discovered my work, loved the concept, but thought they could "improve" it by making everything digital.
"Physical newsletters are outdated," they said. "Digital is the future. It's more efficient, more scalable."
They launched their newsletter with a lot of fanfare. Daily tweets about their digital platform. LinkedIn posts about how they were "disrupting" the newsletter space. Instagram stories about their "cutting-edge" approach. Out of curiosity, I checked their website this morning. Want to know what I found?
Nothing!
The newsletter hasn't been updated in six months. Their last tweet was in March. Their "revolutionary" platform? Ghost town. Meanwhile, my "outdated" analog newsletter business has grown to over $300,000 per month. My "inefficient" physical letters are treasured by readers who actually engage with the content. My "old-school" approach has built a tribe of devoted followers who can't wait for their next issue to arrive in the mail.
There's something powerful about analog knowledge that most people don't understand. When you send someone a physical newsletter, it doesn't disappear into their spam folder. It doesn't get buried under 1,000 browser tabs. It doesn't become another forgotten PDF in their downloads folder.
It sits on their desk. It waits on their nightstand. It travels with them to coffee shops. It becomes part of their physical world.
Every time they walk past it, they're reminded of your ideas. Every time they pick it up, they're engaging with your knowledge in a way that's impossible with digital content. There's no notification competing for their attention. No ads in the sidebar. No "recommended for you" algorithm trying to pull them away.
Just pure, focused connection between writer and reader. This is exactly what I teach in Write to Freedom. I show you how to harness the power of analog knowledge to build something that lasts. Something that generates real income. Something that creates true connection with your readers.
I'm talking about building a business that can generate $10,000, $20,000, even $100,000 per month——all based on the timeless power of physical, tangible knowledge. But this isn't just theory.
I'm so confident in this approach that I'm making what might sound like an insane guarantee: I will personally work with you until you're making $10,000 per month——guaranteed.
When we work together, I'll show you:
The exact framework I use to create compelling physical content
How to build a tribe of devoted readers who actually engage with your work
The proven system that took me from $0 to over $300,000 per month
The secret to standing out in a world drowning in digital noise
This isn't about creating another forgotten digital product. This is about building something real. Something substantial.
Something That Grows Stronger with Each Passing Month!
Want to know exactly how this works?
I've created a detailed 44-minute video that shows you everything:
In this video, I break down the exact system that will take you from wherever you are now to $10,000 per month in recurring revenue——guaranteed.
I like to work with each of my people personally——which means——I have a limited capacity of how many people I can bring on under my wing. I cannot bring loads of people all at once. So I'm not sure yet when I'll be writing about this again.
For this reason——I would like to implore you to watch the following video ASAP:
Warm regards,
And always remember,
To stay crispy, my friend.
Scott P. Scheper
"A Man Who Knows the Power of Analog Knowledge!"
